Whether on Amazon or your local skateboard shoe store’s website, on virtually every online shop you’ll find a little ol’ text-box. These text-boxes aim to let you enter a wish so that you’re taken to a list of “matching” products — these “matches” may or may not include what you are looking for. For retailers, this box is very important. Almost 20% percent of revenue in e-commerce comes directly from on-site search and shoppers who use search are almost twice as likely to convert.
Amazon has understood this — to make sure users use the search box, they have stretched the size of the box out to pretty much the max…